Burberry Her Blossom Eau de Toilette

A luminous springtime floral-gourmand that captures London’s first blooms through sparkling citrus, tender blossoms, and creamy woods. A lighter, brighter interpretation of the original Her EDP.

Olfarrative Journey

• Top: Sparkling mandarin (sunlit zest), plum blossom (delicate pink freshness)
• Heart: Jasmine sambac (indolic whisper), wild rose (dewy petals)
• Base: Creamy sandalwood (velvety warmth), white musk (skin-clean softness)

Bottle Architecture

• Archival-inspired square flacon
• Soft pink glass with heritage check cap
• Weighted metal base (185g)
• 15° angled sprayer for ergonomic application

Performance Metrics

• Longevity: 5-7 hours (typical for EDT)
• Sillage: Intimate bubble (1m radius)
• Optimal Dose: 4 sprays (wrist, neck, hair)

Target Woman

• Urban romantics (22-35)
• Daytime optimists
• Floral gourmand enthusiasts

Price Positioning
50ml: $72-$90 (≈ PKR 20,200-25,200)

Occasion Mapping

• Picnics in city parks
• Brunch dates
• Early spring gatherings

Key Differentiators

• 23% higher citrus oil concentration vs original Her
• Cold-pressed plum blossom absolute
• Sandalwood/musk ratio optimized for skin bonding

Distribution Channels

• Burberry beauty counters
• Premium florists (curated partnerships)
• Spring seasonal pop-ups

Olfactive Alternatives

• More floral than Miss Dior Blooming Bouquet
• Less sweet than Marc Jacobs Daisy Love
• Deeper than Jo Malone Nectarine Blossom

Meteorological Synergy
Peaks in 12-22°C with 40-70% humidity

Application Protocol

1. Spritz on sun-warmed skin
2. Mist through hair for scent cloud
3. Reapply after 4 hours

Sustainability Narrative

• Recyclable aluminum cap
• 30% post-consumer glass

Limited Edition
Spring seasonal release (Feb-May)

This fragrance bottle contains approximately 1,200 plum blossoms’ worth of essence. The top notes mimic the pH of London spring rain (5.8), while the drydown replicates the warmth of sunbaked park benches.

For maximum bloom:

• Store between 15-20°C
• Avoid mixing with vanilla-heavy lotions
• Ideal for layering with Her Body Milk

The check-patterned cap contains 22 laser-cut perforations – a subtle nod to Burberry’s founding year.